Thursday, January 19, 2012

All About Logos

Logos are the most important part of any business. They are the first step to defining you and what will hopefully represent you for years to come. That is the first thing I tell a new client who comes to me and asks for a business card design or brochure. I ask them, "Do you have a logo?" And the answer is mostly "No." So usually that's what we focus on first and what everything else essentially branches off from. You want it to be a lasting image that will catch people's attention and stick in their mind. I've had some clients that say they can get one inexpensively off the internet. These websites give you, along with a million other companies, a logo for a hundred dollars. But do you want the same logo that another company has? I tell them "You get what you pay for." If you want something unique, clever and creative then you go to a professional designer. Below are some logo designs I've done over the years and ones that are still being used and have become well-known.